/* Shared styles for every public page. Pages carry no inline styles or
   scripts, so the Content-Security-Policy can stay strict. */

:root {
  /* Palette D: the teal of our dark-mode visuals for dark sections, the
     off-white paper of our light-mode visuals for reading, and their cyan
     as the accent. */
  --ink: #043844;
  --ink-2: #002830;
  --line-dark: #1f5560;
  --on-dark: #ffffff;
  --on-dark-2: #cfe3e7;
  --on-dark-3: #9cc4cc;
  --text: #111111;
  --text-2: #333333;
  --text-3: #484848;
  --paper: #fcfcfc;
  --soft: #eef4f5;
  --line: #dcdcdc;
  --accent: #00788c;
  --accent-dark: #005a6a;
  --accent-soft: #e6f6f9;
  --accent-on-dark: #00b4d0;
  --accent-on-dark-hover: #33c3db;
  --on-accent: #002830;
  --pill-line: #b5b5b5;
  --display: "Archivo", system-ui, sans-serif;
  --body: "IBM Plex Sans", system-ui, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
}

* { box-sizing: border-box; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--text);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.55;
}

a { color: var(--accent); }
a:hover { color: var(--accent-dark); }

.wrap { max-width: 1160px; margin: 0 auto; padding: 0 24px; }

.dark { background: var(--ink); color: var(--on-dark); }
.dark p { color: var(--on-dark-2); }

.topbar { display: flex; flex-wrap: wrap; gap: 16px; align-items: center; justify-content: space-between; padding-top: 20px; padding-bottom: 20px; }
.brand { font-family: var(--display); font-weight: 800; font-size: 20px; letter-spacing: -0.01em; }
.brand span { color: var(--on-dark-3); font-weight: 600; }

.eyebrow { font-family: var(--mono); font-size: 13px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); }
.dark .eyebrow { color: var(--on-dark-3); }

h1, h2, h3 { font-family: var(--display); margin: 0; }
h1 { font-weight: 800; font-size: clamp(38px, 6vw, 72px); line-height: 1.03; letter-spacing: -0.02em; margin-top: 20px; max-width: 920px; }
h2 { font-weight: 800; font-size: clamp(28px, 4vw, 44px); line-height: 1.1; letter-spacing: -0.015em; margin-top: 12px; max-width: 840px; }
h3 { font-weight: 600; font-size: 21px; }

.lead { font-size: 20px; max-width: 700px; margin: 24px 0 0; }

.hero { padding-top: 32px; padding-bottom: 64px; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 16px 24px; align-items: center; margin-top: 32px; }
.hero-cta span { font-size: 15px; color: var(--on-dark-2); max-width: 440px; }

.btn { display: inline-block; background: var(--accent-on-dark); color: var(--on-accent); text-decoration: none; font-weight: 600; padding: 15px 22px; border-radius: 6px; text-align: center; }
.btn:hover { color: var(--on-accent); background: var(--accent-on-dark-hover); }
.btn.small { padding: 12px 18px; }

.strip { margin-top: 40px; display: inline-flex; flex-wrap: wrap; gap: 10px 24px; border: 1px solid var(--line-dark); border-radius: 8px; padding: 14px 18px; font-size: 15px; color: var(--on-dark-2); }
.strip strong { font-family: var(--mono); font-weight: 500; color: var(--accent-on-dark); }

.band { border-top: 1px solid var(--line-dark); }
.stats { display: flex; flex-wrap: wrap; gap: 32px; padding-top: 32px; padding-bottom: 32px; }
.stat { flex: 1 1 200px; }
.stat b { display: block; font-family: var(--display); font-weight: 800; font-size: 36px; }
.stat span { font-size: 15px; color: var(--on-dark-3); }

.audience { display: flex; flex-wrap: wrap; gap: 28px 40px; padding-top: 28px; padding-bottom: 12px; border-top: 1px solid var(--line-dark); }
.audience > div { flex: 1 1 280px; }
.audience .label { font-size: 14px; color: var(--on-dark-3); }
.audience p { font-size: 15px; margin: 8px 0 0; }
.bar { display: flex; gap: 2px; height: 12px; border-radius: 6px; overflow: hidden; margin-top: 10px; }
.bar .senior { flex: 51 1 0; background: var(--accent-on-dark); }
.bar .entry { flex: 33 1 0; background: #88d8e8; }
.bar .other { flex: 16 1 0; background: var(--line-dark); }
.keys { display: flex; flex-wrap: wrap; gap: 6px 18px; margin-top: 10px; font-size: 14px; color: var(--on-dark-2); }
.keys b, .geo b { color: var(--on-dark); }
.geo { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 6px 16px; margin-top: 10px; font-size: 14px; color: var(--on-dark-2); }
.source { font-size: 13px; color: var(--on-dark-3); padding-bottom: 40px; }

/* Section rhythm: 72px between light sections, 64px for the first section
   after the header and the first after a dark band; dark bands sit 72px
   below the content above and keep 56px inside, top and bottom, so their
   titles never sit on the edge. */
section.block { padding-top: 72px; }
header + main > section.block:first-child { padding-top: 64px; }
section.block > .row:first-child, section.block > .table-box:first-child { margin-top: 0; }
section.block > p { max-width: 720px; color: var(--text-2); margin: 20px 0 0; }

.row { display: flex; flex-wrap: wrap; gap: 24px; margin-top: 36px; }
.col { flex: 1 1 300px; min-width: 0; }
.ruled { border-top: 2px solid var(--ink); padding-top: 20px; }
.ruled p, .card p { color: var(--text-2); margin: 10px 0 0; }

.card { background: var(--soft); border-radius: 10px; padding: 28px; }
.card.outline { background: transparent; border: 1px solid var(--line); }
.card.inverse { background: var(--ink); color: var(--on-dark); }
.card.inverse p { color: var(--on-dark-2); }
.card .title { font-weight: 600; }
.card h3 { margin-top: 10px; }
.card h3:first-child { margin-top: 0; }
.card .checklist { margin-top: 14px; color: var(--text-2); }
.card.inverse .checklist { color: var(--on-dark); }
.card .tag { font-family: var(--mono); font-size: 13px; color: var(--accent); }

.figures { display: flex; flex-wrap: wrap; gap: 20px; margin-top: 20px; }
.figures b { display: block; font-family: var(--display); font-weight: 800; font-size: 30px; }
.figures span { font-size: 14px; color: var(--text-3); }
.big { font-family: var(--display); font-weight: 800; font-size: 44px; margin-top: 12px; color: var(--accent-on-dark); }

.topics { list-style: none; padding: 0; margin: 12px 0 0; display: flex; flex-direction: column; gap: 10px; }
.topics li { background: var(--paper); border: 1px solid var(--line); border-radius: 8px; padding: 14px 16px; }
.topics .head { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px; }
.topics .head span:first-child { font-weight: 600; }
.topics .head span:last-child { font-family: var(--mono); font-size: 14px; color: var(--accent); }
.topics p { font-size: 15px; margin: 4px 0 0; }
.group-head { margin-top: 48px; }
.card .plain { list-style: none; padding: 0; margin: 10px 0 0; display: flex; flex-direction: column; gap: 6px; color: var(--text-2); }

.package { flex: 1 1 300px; border: 1px solid var(--line); border-radius: 12px; padding: 28px; display: flex; flex-direction: column; gap: 14px; }
.package.recommended { border: 2px solid var(--accent); }
.package.top { background: var(--ink); color: var(--on-dark); border-color: var(--ink); }
.package.top p { color: var(--on-dark-2); }
.package .name { font-family: var(--display); font-weight: 800; font-size: 26px; display: flex; flex-wrap: wrap; align-items: center; gap: 12px; }
.package p { margin: 0; color: var(--text-2); font-size: 16px; }
.package ul, .checklist { margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 8px; font-size: 16px; }
.badge { font-family: var(--mono); font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: 0.06em; background: var(--accent-soft); color: var(--accent-dark); padding: 4px 8px; border-radius: 4px; }
.note { color: var(--text-3); font-size: 15px; margin-top: 20px; }
.callout { margin-top: 24px; background: var(--accent-soft); border-radius: 10px; padding: 20px 24px; display: flex; flex-wrap: wrap; gap: 8px 16px; align-items: baseline; }
.callout b { color: var(--accent-dark); }

.timeline { display: flex; flex-wrap: wrap; margin-top: 40px; border-top: 2px solid var(--ink); }
.timeline > div { flex: 1 1 200px; padding: 20px 20px 20px 0; }
.timeline .when { font-family: var(--mono); font-size: 14px; color: var(--accent); }
.timeline .what { font-weight: 600; margin-top: 6px; }
.timeline p { color: var(--text-2); margin: 6px 0 0; font-size: 15px; }

.faq { display: flex; flex-wrap: wrap; gap: 32px 48px; margin-top: 24px; }
.faq > div { flex: 1 1 440px; }
.faq dt { font-weight: 600; }
.faq dd { margin: 6px 0 0; color: var(--text-2); font-size: 16px; }

.summary { background: var(--ink-2); border-radius: 10px; padding: 20px 24px; flex: 1 1 420px; }
.summary .eyebrow { color: var(--accent-on-dark); font-size: 12px; }
.summary p { color: var(--on-dark); font-size: 16px; margin: 10px 0 0; }
.result { border: 1px solid var(--line-dark); border-radius: 10px; padding: 20px 24px; flex: 0 1 auto; }
.result .label { font-size: 14px; color: var(--on-dark-3); }
.result .nums { display: flex; flex-wrap: wrap; gap: 28px; margin-top: 8px; }
.result b { font-family: var(--display); font-weight: 800; font-size: 32px; }
.result span { color: var(--on-dark-2); font-size: 15px; }

.contact { margin-top: 72px; }
.contact > .block { padding-top: 56px; }
.contact > .block.end { padding-bottom: 56px; }
.contact + section.block { padding-top: 64px; }
.contact .inner { display: flex; flex-wrap: wrap; gap: 32px; align-items: center; justify-content: space-between; padding-top: 56px; padding-bottom: 56px; }
.contact .text { flex: 1 1 520px; }
.contact .text h2 { margin-top: 0; }
.contact .text .small { color: var(--on-dark-3); font-size: 15px; }
.contact .action { display: flex; flex-direction: column; gap: 14px; }
.person { display: flex; gap: 14px; align-items: center; }
.avatar { width: 56px; height: 56px; border-radius: 50%; background: var(--line-dark); display: flex; align-items: center; justify-content: center; font-family: var(--display); font-weight: 800; color: var(--on-dark); }
.person .role { font-size: 14px; color: var(--on-dark-3); }
.mono { font-family: var(--mono); font-size: 14px; color: var(--on-dark-3); text-align: center; }
footer { border-top: 1px solid var(--line-dark); font-size: 14px; color: var(--on-dark-3); padding-top: 20px; padding-bottom: 20px; }

/* Partners site: the guide, case studies, event campaigns and agency rates. */

.brand a, a.brand, span.brand { color: var(--on-dark); text-decoration: none; }
.nav { display: flex; flex-wrap: wrap; gap: 8px 28px; align-items: center; font-size: 15px; }
.nav a:not(.btn) { color: var(--on-dark-2); text-decoration: none; }
.nav a:not(.btn):hover { color: var(--on-dark); }
.hero-cta a.light { color: var(--on-dark); }
.dark .lead { color: var(--on-dark-2); }
.dark h2 + p, .dark .sub { color: var(--on-dark-2); font-size: 18px; max-width: 720px; margin: 16px 0 0; }
.band.alt { background: var(--ink-2); }
.audience .label.eyebrow { font-size: 13px; }

.goals { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 28px; }
.goal-input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.goals label { font-size: 16px; font-weight: 500; padding: 11px 18px; border-radius: 999px; border: 1px solid var(--pill-line); cursor: pointer; min-height: 44px; display: inline-flex; align-items: center; }
.goals label:hover { border-color: var(--accent); }
.goal-input:checked + label { background: var(--accent); border-color: var(--accent); color: #ffffff; }
.goal-input:focus-visible + label { outline: 3px solid var(--accent-on-dark); outline-offset: 2px; }
.goal-panels { flex: 1 1 100%; margin-top: 14px; }
.goal-panel { display: none; background: var(--accent-soft); border-radius: 12px; padding: 32px; gap: 32px; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
#goal-launch:checked ~ .goal-panels .goal-launch,
#goal-event:checked ~ .goal-panels .goal-event,
#goal-resource:checked ~ .goal-panels .goal-resource,
#goal-explain:checked ~ .goal-panels .goal-explain,
#goal-thought:checked ~ .goal-panels .goal-thought,
#goal-announce:checked ~ .goal-panels .goal-announce,
#goal-story:checked ~ .goal-panels .goal-story { display: grid; }
.goal-panel ul { list-style: none; padding: 0; margin: 14px 0 0; display: flex; flex-direction: column; gap: 8px; }
.goal-panel li { font-family: var(--display); font-weight: 800; font-size: 26px; line-height: 1.15; }
.goal-panel p { margin: 0; font-size: 18px; }
.goal-panel a { display: inline-block; margin-top: 16px; font-weight: 600; }

.table-box { overflow-x: auto; margin-top: 32px; }
.rates { width: 100%; min-width: 860px; border-collapse: collapse; font-size: 16px; }
.rates th { font-family: var(--mono); font-size: 12px; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase; color: var(--text-3); text-align: left; padding: 12px 16px; border-bottom: 2px solid var(--text); }
.rates td { padding: 16px; border-bottom: 1px solid var(--line); vertical-align: top; }
.rates td.price { font-family: var(--display); font-weight: 800; font-size: 20px; white-space: nowrap; }
.rates td.price small { display: block; font-family: var(--body); font-weight: 500; font-size: 14px; }
.rates .fine { display: block; font-size: 14px; color: var(--text-3); }
.rates tr.group td { background: var(--soft); font-family: var(--mono); font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--text-2); padding: 10px 16px; }
.terms { display: flex; flex-wrap: wrap; gap: 16px; margin-top: 24px; font-size: 15px; color: var(--text-2); }
.terms > div { flex: 1 1 260px; background: var(--soft); border-radius: 8px; padding: 16px 20px; }
.terms b { color: var(--text); }

.formats { display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); gap: 24px; margin-top: 32px; }
.format { border: 1px solid var(--line); border-radius: 12px; overflow: hidden; }
.shot { height: 200px; background: var(--soft); border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: center; color: var(--text-3); font-size: 14px; padding: 16px; text-align: center; }
.format .body { padding: 24px; }
.format .body p { margin: 10px 0 0; color: var(--text-2); }
.format .body p.example { color: var(--text); font-size: 15px; margin-top: 14px; }

.phases { display: flex; flex-wrap: wrap; margin-top: 40px; border-top: 2px solid var(--accent-on-dark); }
.phases > div { flex: 1 1 220px; padding: 24px 24px 0 0; }
.phases .eyebrow { color: var(--accent-on-dark); }
.phases h3 { margin-top: 8px; }
.phases p { margin: 8px 0 0; }
.light-phases { border-top-color: var(--accent); }
.light-phases .eyebrow { color: var(--accent); }
.light-phases p { color: var(--text-2); }
.panel-dark { background: var(--ink-2); border: 1px solid var(--line-dark); border-radius: 12px; padding: 28px; }
.panel-dark a { color: var(--accent-on-dark); display: inline-block; margin-top: 18px; }
.panel-dark h3 { margin-top: 10px; }
.panel-dark p { margin: 10px 0 0; }

.split { display: flex; flex-wrap: wrap; gap: 24px 48px; align-items: flex-start; }
.split > div { flex: 1 1 340px; }
.split h2 { font-size: clamp(26px, 3.4vw, 36px); }
.split p { margin: 0; font-size: 18px; }
.split p + p { margin-top: 14px; color: var(--text-2); font-size: 17px; }

.results { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 20px; margin-top: 32px; }
.results > div { border: 1px solid var(--line); border-radius: 12px; padding: 24px; }
.results b { display: block; font-family: var(--display); font-weight: 800; font-size: 34px; margin-top: 10px; }
.results p { margin: 4px 0 0; color: var(--text-2); }
.results .accent { background: var(--accent); border-color: var(--accent); color: #ffffff; }
.results .accent p { color: #ffffff; }

.steps { list-style: none; padding: 0; margin: 32px 0 0; display: flex; flex-wrap: wrap; gap: 24px; }
.steps li { flex: 1 1 220px; border-top: 2px solid var(--text); padding-top: 16px; }
.steps h3 { margin-top: 6px; }
.steps p { margin: 8px 0 0; color: var(--text-2); }

.avatar.light { background: var(--accent-on-dark); color: var(--ink); }

.upcoming { display: flex; flex-wrap: wrap; gap: 20px; margin-top: 28px; }
.upcoming > * { flex: 1 1 300px; border-radius: 12px; padding: 24px; }
.upcoming a.event { border: 2px solid var(--accent); color: var(--text); text-decoration: none; }
.upcoming a.event:hover { background: var(--accent-soft); }
.upcoming .soon { border: 1px dashed var(--pill-line); color: var(--text-3); }
.upcoming .own { background: var(--soft); }
.upcoming h3 { margin-top: 8px; font-size: 24px; }
.upcoming p { margin: 8px 0 0; color: var(--text-2); }
.upcoming .go { margin-top: 12px; color: var(--accent); font-weight: 600; }

.big-stat { background: var(--accent-soft); border-radius: 12px; padding: 40px; }
.big-stat .stat-line { display: flex; flex-wrap: wrap; gap: 8px 24px; align-items: center; margin-top: 14px; }
.big-stat .num { font-family: var(--display); font-weight: 800; font-size: 88px; line-height: 1; color: var(--accent-dark); }
.big-stat .stat-line p { flex: 1 1 320px; max-width: 600px; margin: 0; font-size: 21px; line-height: 1.45; }
.big-stat .more { margin: 20px 0 0; max-width: 780px; font-size: 17px; color: var(--text-2); }

.pills { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 24px; }
.pills a { border: 1px solid var(--pill-line); border-radius: 999px; padding: 10px 18px; color: var(--text); text-decoration: none; min-height: 44px; display: inline-flex; align-items: center; }
.pills a:hover { border-color: var(--accent); }
.end { padding-bottom: 96px; }
.results .title { font-weight: 600; }
.more-link { display: inline-block; margin-top: 12px; font-weight: 600; }
.panel-dark a + a { margin-left: 24px; }
.panel-dark .figures span { color: var(--on-dark-3); }

/* Real post visuals in the format cards. Each sits in a .zoom frame that clips it, so it can zoom in on hover. */
.zoom { overflow: hidden; background: var(--soft); }
.zoom img { transition: transform 0.45s ease; }
.zoom:hover img, a:focus-visible .zoom img { transform: scale(1.06); }
@media (prefers-reduced-motion: reduce) { .zoom img { transition: none; } .zoom:hover img { transform: none; } }
.format .zoom { border-bottom: 1px solid var(--line); }
.shot-img { display: block; width: 100%; height: 300px; object-fit: cover; object-position: top; }
.shot-img.wide { object-position: center; }
.shot-img.face { object-position: center 35%; }
.zoom.video { position: relative; }
.zoom.video::after { content: ""; position: absolute; left: 50%; top: 50%; width: 64px; height: 64px; margin: -32px 0 0 -32px; border-radius: 50%; background: rgba(0, 40, 48, 0.72) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M9 7l9 5-9 5z' fill='%23ffffff'/%3E%3C/svg%3E") center / 30px no-repeat; pointer-events: none; }
.shot-img.photos { object-position: center 60%; }