MCP vs API
350,000+ impressions
Onsite video slots are limited.
We plan each shoot around your sessions, so brands need to be locked in by Friday 13 November.
Working with Freeman & Forrest? Your account manager can book it for you.
Our approach
Multi-format coverage, built on content we know lands with Nikki's audience.
Filmed onsite with your team
Nikki films at your booth or session, interviewing your engineering and product leaders and breaking down what you're launching, for a senior engineering audience.
Proven Level Up Coding topics
Your static posts build on some of our highest-performing existing content, mapped to what you're showing at re:Invent, rather than topics written around the sponsor.
More than one channel
You appear in different contexts: an onsite video, a proven topic on LinkedIn & X, and the newsletter, which reaches engineers in a channel separate from their social feeds.
Results
Building on our last event campaign.
A global tech brand's event, September 2026
On-site coverage of a major live event: a technical case study article, a short-form video and an event photo post.
138,000impressions (about)
2,800+engagements
360tracked clicks
Still working six weeks later
26%
of ChatGPT and Claude answers cited our article from that event, when asked questions drawn from its content. Only the brand's own website was cited more.
Enterprise software company, three campaigns
1.5M+ impressions and 6,400+ clicks from November 2025 to September 2026. They renewed twice, and each campaign reached more engineers than the last.
Careers platform, July to October 2026
780,000+ impressions and 1,250+ clicks across six placements in proven posts.
Proven topics your static posts build on
SSO vs OAuth vs OIDC vs SAML
200,000+ impressions
Postgres vs MySQL
150,000+ impressions
What we film with you
What we'd film with you.
We choose the format that will perform best for what you're showing. Each video mixes Nikki on screen, animation and event footage.
Interview-led explainer
Nikki's explanation is the story, with short soundbites from your experts as evidence.
Your session, broken down
The core idea of your talk as a short explainer, with diagrams and footage from the room.
Demo at your booth
Your product on screen, explained through the problem it solves for engineers.
Technical deep dive
A case study or architecture from re:Invent, turned into evergreen engineering education.
Packages
Partner packages.
Spotlight
One onsite video with your team.
- 1 short-form video filmed at your booth or session, on LinkedIn and X
Event package Recommended
An onsite video, a proven topic and the newsletter.
- 1 short-form video filmed with you at the event
- 1 static LinkedIn and X post on a proven topic, angled to your launch
- 1 newsletter placement, alongside the video
Flagship
For brands with several sessions or launches to cover.
- 2 short-form videos filmed with you at the event
- 2 static LinkedIn and X posts on proven topics
- 2 newsletter placements
We send pricing with a recommendation for your re:Invent plans. No rush fee for event campaigns.
Already running a campaign with us?
We're happy to swap one of your posts for one focused on you at re:Invent while Nikki is at the event.
Timeline
You send a brief. We plan, film, write, design and publish.
By Fri 13 Nov
Lock in
Confirm your package, and send your session times and booth hours.
30 Nov to 3 Dec
Filming in Las Vegas
Shoots planned around your sessions and booth hours.
7 to 18 Dec
Static posts
While re:Invent is still fresh.
4 to 22 Jan
Videos and newsletter
As engineers come back and plan the year.
What your team does
- Send a short brief, your session times and booth hours
- Have someone at the booth for a shoot of up to two hours
- Pick the page every piece links to
- Review drafts before anything goes live
What we do
- Plan the shoot around your schedule
- Research, film, script, design and edit
- Write the captions and newsletter copy
- Publish, then share a 7-day performance report for each piece
Questions
- What does the newsletter add?
- It puts you directly in the inbox of 35,000+ senior engineers, architects and engineering leaders, reaching them in a channel separate from their social feeds.
- Do we choose the topics?
- We propose topics our audience already responds to, then shape them with you around what you most want to highlight.
- What if we don't have a booth?
- We can film around one of your sessions instead.
- Can we reshare the content?
- Yes, organically. Paid promotion is available separately.
- Where does the call to action point?
- One page of your choice: a launch, a guide or a report. One link keeps clicks focused.
- How will we know it worked?
- We share a 7-day performance report for each piece, with impressions and clicks, and a summary across the campaign.
- How does our brand appear in the content?
- Each post stands on its own as an educational engineering resource, with your product in a natural role, one link, and a partner disclosure at the end of the post.
- Why are places limited?
- We film up to two shoots a day so each gets proper preparation, and post at most three sponsored pieces a week.